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Category: Market Analysis

Go deep on competitive intelligence, customer segmentation, and market positioning. These insights focus on understanding the battlefield to define a unique value proposition that gives your business a sustainable competitive advantage.

The Scrappy Strategist: A Guide to DIY Market Research on a Shoestring Budget

A clean, minimalist image showing a person's hands at a desk. The hands are assembling a collage or a puzzle using simple, accessible tools: a smartphone for interviews, a laptop showing a survey form, and printouts of online forum discussions. The overall vibe is resourceful and clever. Image size: 1920x1080 pixels.

“We need more market research.” It’s a phrase that gets thrown around in strategy meetings, often followed by a sigh and the assumption that it requires a five-figure budget and a team of consultants. For a scrappy startup or a small business, that can feel completely out of reach. So, what do we do? We […]

Don’t Just Compete, Create: A Founder’s Guide to Category Creation

An image of a vast blue ocean with many fishing boats clustered together in one small area (representing a crowded market). Off to the side, a single, different-colored boat is charting a course into a wide-open, empty section of the ocean, leaving a unique wake. Image size: 1920x1080 pixels.

Most businesses are taught to compete. We do competitive analysis, we look for a unique selling proposition, and we fight for our slice of an existing market pie. We strive to be seen as the “best” choice among a sea of similar options. But what if the most powerful strategy wasn’t to compete at all? […]

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