Beyond OKRs: How Salesforce’s V2MOM Framework Creates Radical Alignment
In the world of strategic frameworks, OKRs (Objectives and Key Results) get a lot of attention. They are a powerful tool for setting and tracking goals. But what if there was a framework that was not only simpler to understand but also more holistic, incorporating the “why” behind the “what”? Enter V2MOM. It’s the strategic […]
“AARRR” You Kidding Me? A No-BS Guide to the Pirate Metrics That Actually Drive Growth
In the world of startups and SaaS, we are drowning in metrics. We track everything from page views and click-through rates to time-on-site and bounce rate. But here’s the hard truth: most of these are vanity metrics. They make us feel busy, but they don’t actually tell us if we have a healthy, scalable business. […]