The Power of Pessimism: How to De-Risk Your Biggest Projects with a Premortem

An image of a team of people in a modern office meeting room. Instead of celebrating, they are gathered around a whiteboard that has a project name at the top with "EPIC FAILURE" written in red below it. They are thoughtfully and constructively adding sticky notes to the board, analyzing the "causes" of the hypothetical failure. Image size: 1920x1080 pixels.

In business, we are wired for optimism. We kick off big projects with fanfare, focusing on all the ways we’re going to succeed. We build best-case-scenario timelines and celebrate the launch before a single line of code is written. But what if the smartest way to ensure success was to start by assuming complete and […]

The Marketer’s Superpower: How to Solve Impossible Problems with First-Principles Thinking

A stylized image of a complex, ornate building (representing a common problem). Next to it, an image of the same building deconstructed down to its fundamental bricks and foundation (representing the first principles). The deconstruction is clean, simple, and elegant. Image size: 1920x1080 pixels.

In marketing, we live in a world of best practices, templates, and “what the other guys are doing.” We copy our competitors’ ad strategies, mimic their landing page layouts, and adopt the same frameworks, hoping for similar results. This is reasoning by analogy, and it’s a trap. It leads to incremental improvements at best and […]

Category: The Strategist’s Toolbox

The Power of Pessimism: How to De-Risk Your Biggest Projects with a Premortem

The Marketer’s Superpower: How to Solve Impossible Problems with First-Principles Thinking

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