Marketing tactics can be copied. A brilliant strategy cannot. This is the core belief that led to the creation of Buzz Hypnotica. A consultancy built not just to manage campaigns, but to architect the very foundation of your growth.
For years, we were in the trenches of digital marketing. We mastered the art of the tactic. We were the go-to experts for Google Ads, the specialists who could squeeze every last drop of performance from a campaign. We delivered clicks, impressions, and conversions, and we were very good at it.
But we saw a recurring, frustrating problem.
We saw businesses with perfectly optimized campaigns that were still losing market share. We saw companies with high-performing ads that were attracting the wrong, unprofitable customers. We saw marketing teams working tirelessly on tactics that were completely disconnected from the company’s real-world business challenges.
That’s when it clicked. Tactics without strategy are just expensive noise.
We founded Buzz Hypnotica to solve this fundamental problem. We pivoted from being tactical specialists to business-first strategists because we knew that true, sustainable growth doesn’t come from a better ad, but from a better plan. Our mission is to provide businesses with the clarity and strategic direction needed to turn their marketing function from a cost center into the most powerful, predictable, and profitable growth engine they have.
We never recommend a solution until we have conducted a thorough, data-driven audit to understand the root cause of your business challenges. We ask the hard questions first to ensure the work we do second actually matters.
Clicks and impressions are secondary. We measure our success by the metrics that matter to your C-suite: Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), and Market Share. We are accountable to your bottom line.
We embed ourselves as a dedicated extension of your leadership team. Your goals become our goals. We are not a vendor you manage; we are the strategic partner in your growth journey.
Risigesh Nivakaran is a Business Strategist with over 7 years of experience helping companies solve their most complex growth challenges. After beginning their career as a top-performing paid media specialist, Risigesh recognized that the greatest opportunities for clients weren’t in channel optimization, but in foundational business strategy. This led to the creation of Buzz Hypnotica, a consultancy dedicated to a “business-first” approach. Risigesh is passionate about using data-driven diagnosis to build the growth engines that deliver measurable impact on revenue, profitability, and market position.
My promise is simple: we will care about your business as much as you do. We succeed when you succeed. Period.
Owner & Principal Strategist
Buzz Hypnotica
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